The Paterson Project will be one of Melbourne’s most exciting and important street art events in 2015. Elite talent from all over Australia will be painting together under one roof to raise money for The Royal Children’s Hospital Foundation with artworks to be auctioned off on the night. Housed inside the ‘Grand Lady’ of Smith Street, the Paterson building’s top three floors will be transformed into one giant canvas for more than 100 artists.
We were brought in to create a fully responsive website that sparked excitement in the lead up to the event. A countdown a live instagram feed kept information fresh.